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Cloud Migration & CI/CD Transformation
for a Marketing Technology Leader
At a Glance
Overview
From Legacy Bottlenecks to 15-Minute Deployments & 40% Cost Savings, See how we helped a national marketing provider future-proof their operations with AWS, CI/CD, and Infrastructure-as-Code.
Business Challenges
- Scalability Bottlenecks: Couldn’t handle peak traffic, leading to outages and degraded performance.
- High Maintenance Costs: Hardware upgrades, energy, and manual upkeep inflated operational expenses.
- Slow Deployments: Manual processes delayed rollouts, hurting responsiveness and security posture.
- Outdated Security Controls: Traditional firewall-based protection posed risks in a fast-evolving threat landscape.
Project Scope
- Full migration of infrastructure to AWS Cloud.
- Setup of CI/CD pipelines for faster, secure deployments.
- Implementation of Infrastructure as Code using Terraform.
- Integration of cloud-native security and monitoring via AWS services.
Key Business Outcomes
- 40% Reduction in infrastructure costs.
- 99.99% Uptime achieved via scalable cloud architecture.
- Deployment time reduces from days to minutes.
- Enhanced security with automated patching and monitoring.
Our Solution
From Legacy Bottlenecks to Cloud-Native Breakthroughs
To truly understand the impact of this transformation, here’s a snapshot of how the shift from on-premises infrastructure to cloud-native architecture redefined operational efficiency, cost, and security posture.
This transition wasn’t just a tech upgrade—it was a strategic enabler. By adopting cloud-native tools and practices, the client gained agility, resilience, and long-term scalability.
This transition wasn’t just a tech upgrade—it was a strategic enabler. By adopting cloud-native tools and practices, the client gained agility, resilience, and long-term scalability.
| Feature | Before (On-Premises) | After (AWS Cloud) |
| Deployment Time | 3–5 days per release, with heavy manual effort | 15–20 minutes with fully automated pipelines |
| Infrastructure Cost | High CapEx: servers, hardware, and maintenance | Pay-as-you-go pricing with optimized usage |
| Security & Updates | Manual patching, limited visibility | Automated patching via AWS Systems Manager |
| Scalability | Fixed capacity, costly to expand | Auto-scalable resources to meet demand |
| Monitoring & Alerting | Reactive, basic logs | Real-time monitoring with Prometheus & Grafana |
| Time-to-Market | Slower rollouts and delayed innovations | Rapid feature releases through CI/CD |
Future-Readiness & Strategic Benefits
With Shelorve’s partnership, the client has transitioned from static infrastructure to a resilient, cloud-native ecosystem. The transformation positions them to:
- Rapidly launch new marketing campaigns
- Onboard clients without infrastructure rework
- Ensure built-in compliance, governance, and disaster recovery
Future-Readiness & Strategic Benefits
With Shelorve’s partnership, the client has transitioned from static infrastructure to a resilient, cloud-native ecosystem. The transformation positions them to:
- Rapidly launch new marketing campaigns
- Onboard clients without infrastructure rework
- Ensure built-in compliance, governance, and disaster recovery
