Shelorve designs before it configures. Integration architecture is defined in week one — because the ERP connection, the data warehouse sync, and the operational system feeds shape everything else. The configuration follows from the design. The design follows from how the business actually works.
Salesforce is the most widely deployed CRM platform in enterprise — and the platform where the gap between what was promised and what was delivered is most commonly felt. The cause is consistent: configuration that reflected a standard implementation approach rather than the client's actual sales and service motion. Integration architecture designed late, after the data model was already locked. A system that went live and then stopped evolving.
Shelorve designs before it configures. Integration architecture is defined in week one — not month five of a six-month engagement — because the ERP connection, the data warehouse sync, and the operational system feeds shape every other design decision. The configuration follows from the design. The design follows from how the business actually works.
Sales Cloud configured around your actual sales process — the way deals actually progress, the way your team actually works, the data your managers actually need to forecast and manage the pipeline. CPQ that reflects real pricing rules. Territory management that reflects real territories. Integrations that make Salesforce a genuine system of record — accurate, trusted, and used as the authoritative source for revenue data across the business.
Case management, omnichannel routing, and a knowledge base that actually gets used — built around how your service team works, not how a default configuration assumes they work. The Einstein AI layer connected to real call data and real case history, so that AI suggestions are grounded in your business rather than generic recommendations. AI that is useful in practice, not just impressive in a demo.
The most consequential decision in a Salesforce engagement is when integration architecture gets designed. When the ERP integration is treated as a late-stage technical task, the data model, object structure, and workflow automation have already been built around assumptions the ERP data will not support. Reworking them at that point is expensive and disruptive.
Shelorve defines integration architecture in week one. The ERP connection, the data warehouse sync, the operational system feeds — these are inputs that shape the Salesforce data model from the start. By the time we build them, they have already been accounted for in every other design decision.
Shelorve has particular expertise connecting Salesforce to AWS data infrastructure and to ePS Technique MIS for print and direct mail clients — two integrations most Salesforce partners have never built.
Tell us what your current Salesforce environment is not doing. We will design what it should — starting with the integrations.
Salesforce · Common Questions